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Free - RICE Calculator

Use the RICE framework (Reach, Impact, Confidence, Effort) to rank product ideas and make smarter roadmap decisions. A simple score tells you what to build next.

Reach

How many users will this affect in a quarter?

Impact

3 = Massive, 2 = High, 1 = Medium, 0.5 = Low

Confidence (%)

How sure are you? (100%, 80%, 50%)

Effort (Person-Months)

How much time will this take?

What is RICE?

RICE is a prioritization framework used to evaluate and compare product initiatives. It stands for Reach, Impact, Confidence, and Effort. Teams use it to decide which features or projects deserve the most attention.

RICE Formula: Reach × Impact × Confidence ÷ Effort

A higher RICE score indicates a greater priority. Reach and Impact are typically scored on a 1‑10 scale, Confidence from 0.01‑10, and Effort in person‑months or story points.

Frequently asked questions

How do I score each field?: Reach and Impact are usually rated 1‑10 based on the number of users and the expected effect. Confidence reflects how sure you are about your estimates (use a percentage). Effort is the estimated work required (person‑months, story points, etc.).
Why use RICE?: RICE gives a repeatable, data‑driven way to compare ideas of different sizes. It helps surface high‑impact items and exposes hidden assumptions through the confidence score.
How do I interpret the RICE score?: A higher score means the item should be prioritised over lower scores. Compare scores within the same time frame or team; use thresholds if you want to group items (e.g. >100 = high priority).
Is RICE only for product management?: Not at all. Any team that needs to prioritise work—marketing, operations, engineering—can benefit from the RICE framework.
How often should I recalculate RICE scores?: Re‑score whenever assumptions change, new data arrives, or the scope of a project shifts. Quarterly reviews are common, but you can update more frequently if needed.
Can RICE be used alongside other prioritization methods?: Yes. A lot of teams use RICE together with ICE, WSJF, MoSCoW, or others. Each method offers a different perspective—use what helps your decision‑making process.
What are some limitations of RICE?: It relies on good estimates; if your inputs are wildly off the results are meaningless. RICE also doesn’t account for dependencies between items and may unintentionally favour larger, easier‑to‑measure projects.
How can I ensure consistent scoring across a team?: Agree on scoring guidelines up front, review examples together, and calibrate periodically. Document the criteria so everyone uses the same scale.